Submitting an iOS app to the Apple App Store

Submitting an iOS app to the Apple App Store

Overview

Required Metadata

Fill in the following form for each app you want to submit:

Requirement Description Data
Application Name
  • 2-225 chars
  • for best results, use no more than 35 chars
  • if you don’t want the app name to be abbreviated below the app icon, then limit the name to 12 chars or less
  • shows below the icon on the device, and below the icon on the iTunes App Store, and next to the icon once it’s opened to the iTunes store page
Application Description
  • shown under the “Application Description” section in iTunes Store
  • can contain any text you want
  • it is searchable, so putting keywords here is a good idea
  • max 4,000 chars; recommended to keep it under 500 words
  • write the description with a focus on what makes the functionality or design of your app unique
Discount for Educational Institutions checkbox
  • discount to educational institutions when they purchase multiple copies at once
Primary Category
  • choose categories from the following list:
    • Books, Business, Education, Entertainment, Finance, Games, Healthcare & Fitness, Lifestyle, Medical, Music, Navigation, News, Photography, Productivity, Reference, Social Networking, Sports, Travel, Utilities, and Weather
Secondary Category
  • See list above
Subcategories
  • Game subcategories (only Games have subcategories):
    • Action, Adventure, Arcade, Board, Card, Casino, Dice, Educational, Family, Kids, Music, Puzzle, Racing, Role Playing, Simulation, Sports, Strategy, Trivia, and Word
Company Name
  • Your company name should be your legal entity name as contracted with the iPhone Developer Program. Once you enter your company name in iTunes Connect, it cannot be changed at a later date. This is a permanent setting.
Copyright
  • The year and name of the company who holds the copyright
Contact Email Address
  • An email address where Apple can contact you if there are problems with your app. This will not be seen by the customer.
App Rating
Keywords
SKU Number
  • typically the version number
  • Your SKU Number is not editable after submitting your metadata.
  • This SKU is internal only and is not seen by customers at any time.
Application URL
  • URL to a functioning website with content about and support for your application
Support URL
  • Most likely the same URL as the app URL above
Support Email Address
  • (optional)
End User License Agreement (EULA)
  • (optional) If one is not provided, the standard iTunes App Store EULA will be used
Pricing
Available Date
Territories
  • e.g. “Worldwide” or “United States”
  • if the uses the GPS, it must be restricted to “United States”

Required Graphics

  • The following graphics are required for all iOS apps.
  • Icons should be square, not be rounded, or have any type of glare on it (Apple will add the rounding and glare)
  • iOS trims 1 pixel from each side of your artwork and adds a drop shadow. Be sure to take this into account as you design your icons.
  • Apple will respect the shine parameter (UIPrerenderedIcon key) within your submitted binary for the device home screen, the App Store, as well as the App Store on the device. Be sure to correctly specify the desired shine to get the intended final results.
Requirement Dimensions Description Graphic
jpg|tif] 512 x 512
  • This large icon will be displayed for your app on the desktop App Store and, if necessary, will be used to feature your app on the App Store
  • This icon is provided separately from the app binary
Icon-Small.png 29 x 29
  • For iPhone/iPad settings and iPhone spotlight
  • Included in the app binary file
Icon-Small@2x.png 58 x 58
  • For iPhone/iPad settings and iPhone spotlight
  • Included in the app binary file
Screen shots

Required iPhone and iPod touch Graphics

Requirement Dimensions Description Graphic
Icon.png 57 x 57
  • Displayed on the home screen and the App Store when viewed from the iPod touch and iPhone
  • Included in the app binary file
Icon@2x.png 114 x 114
  • Displayed on the home screen and the App Store when viewed from the iPod touch and iPhone
  • Takes advantage of the Retina display on iPhone 4
  • Included in the app binary file

Required iPad Graphics

If it is an iPad app, the following graphics are also required.

Graphic Name.format Dimensions Description Graphic
Icon-72.png 72 x 72
  • will be displayed on the iPad home screen and the App Store when viewed on the iPad
  • Included in the app binary file
Icon-Small-50.png 50 x 50
  • For iPad spotlight – will be displayed on the iPad home screen and the App Store when viewed on the iPad
  • Included in the app binary file
Screen shots
  • In at least one of the following pixel dimensions:
  • 1024 x 768
  • 768 x 1024
  • 1004 x 768
  • 748 x 1024
  • In RGB color
  • At least 72 DPI
  • Formatted as a .jpg, .tif or .png